Wikipedia

Earnhardt drove the No. 3 car for the majority of his career, spanning the latter half of the 1981 season, and then again from 1984 until his death in 2001. Although he had other sponsors during his career, his No. 3 is associated in fans' minds with his last sponsor GM Goodwrench and his last color scheme — a predominantly black car with bold red and silver trim. The black and red No. 3 continues to be one of the most famous logos in North American motor racing.

A common misconception was that Richard Childress Racing "owned the rights" to the No. 3 in NASCAR competition (fueled by the fact that Kevin Harvick's car had a little No. 3 as an homage to Earnhardt from 2001 to 2013 and the usage of the No. 3 on the Camping World Truck Series truck of Ty Dillon when he ran in that series), but in fact NASCAR, and no specific team, owns the rights to this or any other number. According to established NASCAR procedures, Richard Childress Racing had priority over other teams if they chose to reuse the number, which they did when Austin Dillon was promoted to the Cup series in 2014. While Richard Childress Racing owns the stylized No. 3 logos used during Earnhardt's lifetime (and used presently with Dillon), those rights would hypothetically not prevent a future racing team from using a different No. 3 design (also, a new No. 3 team would most likely, in any case, need to create logos which fit with their sponsor's logos).

In 2004, ESPN released a made-for-TV movie entitled 3: The Dale Earnhardt Story, which used a new (but similarly colored) No. 3 logo. The movie was a sympathetic portrayal of Earnhardt's life, but the producers were sued for using the No. 3 logo. In December 2006, the ESPN lawsuit was settled, but details were not released to the public.

Dale Earnhardt Jr. made two special appearances in 2002 in a No. 3 Busch Series car: these appearances were at the track where his father died (Daytona) and the track where he made his first Winston Cup start (Charlotte). Earnhardt Jr. won the first of those two races, which was the season-opening event at Daytona. He also raced a No. 3 sponsored by Wrangler on July 2, 2010, for Richard Childress Racing at Daytona. In a green-white-checker finish he outran Joey Logano to win his second race in the No. 3.

Otherwise, the No. 3 was missing from the national touring series until September 5, 2009, when Austin Dillon, the 19-year-old grandson of Richard Childress, debuted an RCR-owned No. 3 truck in the Camping World Truck Series.[29] Dillon and his younger brother Ty Dillon drove the No. 3 in various lower level competitions for several years, including the Camping World East Series.[30] In 2012, Austin Dillon began driving in the Nationwide Series full-time, using the No. 3; he had previously used the No. 33 while driving in that series part-time.

Richard Childress Racing entered a No. 3 in the Daytona truck race on February 13, 2010, with a sponsorship from Bass Pro Shops driven by Austin Dillon. It was involved in a wreck almost identical to that which took the life of Earnhardt: being spun out, colliding with another vehicle, and being turned into the outside wall in turn number four. He walked away unscathed.[citation needed] Dillon again returned to a No. 3 marked racecar when he started fifth in the 2012 Daytona Nationwide Series opener in an Advocare sponsored black Chevrolet Impala. On December 11, 2013, RCR announced that Austin Dillon would drive the No. 3 car in the upcoming 2014 Sprint Cup season, bringing the number back to the series for the first time in 13 years.[31]

Only the former International Race of Champions actually retired the No. 3, which they did in a rule change effective in 2004. Until the series folded in 2007, anyone wishing to use the No. 3 again had to use No. 03 instead.[citation needed]

Formula One driver Daniel Ricciardo chose the number 3 as his permanent racing number when F1's rules changed to allow drivers to choose their own numbers for 2014 and stated on Twitter that part of the reason for his choice was that he was a fan of Earnhardt's,[32] while his helmet design features the number stylized in the same way.

Rest in peace Dale Earnhardt🕊🕊