Netflix, Inc. Netflix 2015 logo.svg Type of business Public Traded as NASDAQ: NFLX NASDAQ-100 component S&P 500 Component Founded August 29, 1997; 20 years ago[1] in Scotts Valley, California, United States Headquarters 121 Albright Way, Los Gatos, California, United States Area served 190 countries[2] Founder(s) Reed Hastings Marc Randolph Key people Reed Hastings (Chairman, CEO) Ted Sarandos (CCO) Industry Entertainment Products Streaming media video on demand Services Film production film distribution television production Revenue IncreaseUS$11.692 billion (2017)[3] Operating income IncreaseUS$ 839 million (2017)[4] Net income IncreaseUS$ 559 million (2017)[4] Total assets IncreaseUS$ 19.013 billion (2017)[4] Total equity IncreaseUS$ 3.582 billion (2017)[4] Employees Increase 5,400 (2017)[5] Divisions US Streaming International Streaming Domestic DVD[6] Subsidiaries DVD.com Millarworld[7] Website www.netflix.com Alexa rank Increase 29 (February 2018) [8] Registration Required Users 117.58 million worldwide[4] Current status Active Netflix /n?tfl?ks/, is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California, Canada.[9][not in citation given] It specializes in and provides streaming media, video-on-demand online, and, DVD by mail. In 2013, Netflix expanded into film and television production as well as online distribution. It is headquartered in Los Gatos, California. Netflix's initial business model included DVD sales and rental, although Hastings jettisoned DVD sales about a year after Netflix's founding to focus on the DVD rental by mail business.[9][10] In 2007, Netflix expanded its business with the introduction of streaming media, while retaining the DVD and Blu-ray rental service. The company expanded internationally, with streaming made available to Canada in 2010[11] and continued growing its streaming service from there; by January 2016, Netflix services operated in over 190 co